Our Story

Meet the Designer


In 2016 Before designing her top selling signature bracelet Shaleeta started her online jewelry brand once named after her daughter. With not much direction on where she wanted to take the brand she knew she wanted to be on a certain level when it came to the jewelry world but she couldn’t quit put her finger on where she wanted to go being as though its such a diverse industry. After years of dealing with so many different pieces even purchasing pieces from high end jewelry brands she notices that with certain metals her skin was just too sensitive to wear any of the glamorous pieces. Pulling data from others around her, Shaleeta learned that she wasn't the only person with such sensitive skin when it came to different metals and different jewelry pieces. From their she knew that her idea of building a successful brand would come from creating jewelry pieces that not only told a story but was hypoallergenic, quality, and affordable for her customers. 


With a designing eye she researched and visited different jewelers in her hometown Philadelphia. From learning about the different gems and metals she finally revamped her brand and decided to create and produce timeless pieces. Already having an exquisite taste for high end fashion and jewelry Shaleeta realized the one thing that was missing was allowing each piece to tell a story. Every design has a story behind it and an elegance that speaks for itself. Her timeless designs include bracelets, rings, earrings, necklaces, and a signature collection. The signature collection was inspired by the love she has for her 2 children. 

Classy Chic Fierce

Each design is created to give each woman the confidence she needs. Our beautifully crafted jewelry inspire moments of elegance, style and confidence. 

Fine Jewelry

Our jewelry bring together the finest materials and stunning design to create something very special. We believe in quality, care, and creating unique products that everyone can enjoy Colorful, creative, and inspired by a story. 

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